Sell Us Your Motivated Seller Leads
We are fanatical about lead quality and very selective about who we work with. If real, off-market home sellers seeking a cash offer contact you consistently, we'll pay you for every one of them.
REI Leads buys exclusive, off-market motivated seller leads from a selective network of Preferred Lead Partners. Pay-per-lead and revenue share options are available, approved leads are paid by ACH on the 15th of each month, and top lead partners earn mid six figures per year. Only real-time traffic is accepted: posted leads must arrive within 5 seconds of the seller completing a form, and cold calling, SMS blasts, bulk email, and co-registration traffic are never accepted.
A Lead Program Built on Quality
Our clients buy exclusive leads because they expect real home sellers on the other end. That standard shapes everything about how we buy: who we accept, how we test, and what we pay.
Quality Over Volume
We are fanatical about lead quality. Unlike some lead aggregators, we are very selective about who we work with, because our clients expect each lead to be an off-market, real home seller, looking for a cash offer and ready to sell.
Two Ways to Get Paid
Pay-per-lead and revenue share options are both available. Your account rep helps you pick the structure that fits your traffic, your funnel, and how much upside you want in what your leads produce.
Real Earning Power
Our top Lead Partners earn mid six figures in revenue each year. What you can earn is entirely up to you, and we share analytics and strategies to help you get there.
Who's a Great Fit
Any company that is contacted consistently by truly motivated, off-market home sellers seeking a cash offer belongs in this program. Here's who thrives in our network.
Sellers Already Call You
Any company that hears consistently from truly motivated home sellers, off market and seeking a cash offer, is exactly who this program was built for. If that describes your inbound flow, we should talk.
Out-of-Area Leads
Running large marketing campaigns means hearing from home sellers outside your geographic coverage area. We help you monetize the leads you would otherwise throw away.
Websites From a Past Life
No longer investing, but your highly optimized website still pulls in home sellers? The sellers contacting you still need help. Don't shut it down: we'll buy the site outright or partner with you so every seller who reaches out gets helped.
Marketing That Still Rings
Years of direct mail, print ads, and community work keep generating calls long after you stop buying houses. Don't disconnect the number or ignore those calls. We'll make sure those sellers are helped while you collect a passive income stream from marketing you already paid for.
Monetize the Wasted Parts of Your Business
Do you do marketing for real estate investors or have a marketing edge others don't? There is more revenue hiding in your book of business than you think, and this is a massive untapped opportunity for every good agency or solo marketer out there.
Out-of-area client leads
When client campaigns generate leads outside their coverage area, those used to be wasted. We'll help you and your client monetize that traffic and fund more advertising where they actually want it.
Dead assets that still produce
Old landing pages, campaigns, and websites keep collecting leads long after the client is gone. Don't shut them down. We'll work with you to turn those dead assets into an income stream for your agency.
Flip the script
Our best agency partners leverage their expertise to run huge motivated seller campaigns and we buy the leads or traffic. No clients to manage, full creative control, 6 and 7 figure campaigns run your way, and you get paid on the performance of those campaigns. This is the path to stable, high margin, recurring revenue.
Competitors: You Know Who You Are
As the first company to do pay per lead in this space, and the pioneer of most of the processes everyone has copied, we believe in open and honest collaboration with competitors who show integrity, a commitment to quality, and share our values. We buy leads from only 1 in 7 of the lead companies in this industry because of our quality standards, and if you are aligned, we can help you monetize all of your out-of-area and unsold leads as you build your business.
We know and have worked with almost everyone in this industry over the past two decades. We know who the low quality "lead mills" are, and we know who the folks with integrity are. Reputation means everything to us. If you are working to build a high-quality company providing leads to real estate investors, let's have a conversation.
Lead Sources We Never Accept
Quality is our north star. There are many ways to drive a high volume of low-quality traffic, and plenty of lead sources other pay-per-lead companies happily buy. We don't. If your model depends on any of these, we are not the right buyer for you. For the full definition of what does qualify, see our Lead Quality Standards.
Cold Calling
Just like you, we hate being interrupted by irrelevant, unsolicited calls. Cold calling can surface a needle in the haystack of home sellers, but the number of people inconvenienced (or worse, angered) to find it is not a trade-off we accept. Many investor cold-calling operations also break U.S. law in how they operate, which is why so many run offshore. No cold-call leads in REI Leads.
SMS Blasts
The volume of junk SMS is at an all-time high. Bulk texting can connect with a few truly motivated sellers, but the hundreds of thousands (often millions) of people annoyed along the way are simply not worth it. Like cold calling, most bulk texting operations run offshore in a legal grey area we want no part of.
Bulk & Unsolicited Email
Everyone hates spam. Sending millions of emails hoping to hit a few motivated home sellers is not a great way to build a reputable business or brand, and we don't accept traffic generated that way.
Co-Registration
Co-reg is everywhere in lead gen: someone finishes signing up for one service and gets a stack of offers (need a moving company? want to sell your house too? how about insurance? need internet?). It's incredibly high volume and inexpensive traffic, and many pay-per-lead companies in this industry buy them. We find these leads to be very low quality and do not allow them in our network.
How the Lead Partner Program Works
It starts with a conversation about your goals, methods for connecting with sellers, and what the home owner sees along the way. If it's a fit, we run a 30 day test to evaluate the traffic, and scale up from there.
Apply to become a Preferred Lead Partner. We'll set up a call to collaborate on where your traffic and leads come from, what the consumer experience flow looks like, and whether it's the right fit for our network.
If approved, we create your Lead Partner account and run a 30-day test to evaluate lead quality and confirm the fit. We heavily qualify each seller in this stage to ensure they are motivated, own the home, and are looking for a cash offer.
Complete the test and if everythign looks good, the volume restrictions come off. You expand into the full Lead Partner program. And we trust you to continue sending high qualityi motivated home sellers to us.
We believe in being fully aligned. When we succeed you succeed, and we want to help you drive as much volume as you can while maintaining our strict quality standards. It is tempting to lower quality to drive volume, but that is a short term gain that will ruin the relationship.
What Your Leads Are Worth
What drives payouts
Payouts are greatly influenced by geographic area of leads, type of property, credit rate, and the motivation level of the home seller. We'll work with you to maximize your value by providing analytics and strategies for improvement.
Pay-Per-Leads or Revenue Share
Choose the structure that fits your business: straight pay-per-lead pricing, or a revenue share for partners who want upside in what their leads produce.
What can you earn?
The sky is the limit. We have no caps, and if are generating high quality traffic there are no limits on volume. Our top partners can earn mid six figures or more per year, and we want to help you get there.
How You Send Us Leads
The right method depends on your source of leads, your funnel, and what the home seller sees along their journey. Your account rep will work with you to identify the best fit.
We only accept real-time traffic. All partners using ping-post, API, or direct post must post leads to us within 5 seconds of the home seller completing a form.
API Ping-Post
The lead gen industry standard. Ping us with limited lead details, we tell you what it's worth, and you post the full lead information if the value is right. Reserved for our highest quality, most trusted partners.
API Direct Post
Post leads straight into our system without the more complicated ping-post process. Clean, simple, and fast to set up.
Call Forwarding
Forward calls directly to our call center, where every seller is qualified live. Perfect for direct mail, TV, and other campaigns that make phones ring.
Direct Traffic
Send home sellers straight to our branded landing pages. We capture their information, run our AI and data checks, and qualify them. Great for agencies and solo marketers, and perfect for old domains: point the sell-my-house button at our landing page and there are no webhooks or API integrations to build.
Custom Integration
For high quality, high volume providers, our team builds a custom integration via API, webhook, Zapier, or Make to work with the system you already run. We've integrated with just about every CRM and lead management platform in existence.
Lead Partner FAQs
What kinds of leads does REI Leads buy?
Exclusive, off-market motivated seller leads: real homeowners actively looking for a cash offer on their property. Every lead must be consumer-initiated, meaning the seller reached out through your marketing, website, or phone number. We buy nationwide, and payouts vary by geographic area, property type, credit rate, and seller motivation.
What lead sources does REI Leads not accept?
Cold calling, bulk SMS blasts, bulk or unsolicited email, and co-registration traffic are never accepted. Quality is our north star, and these high-volume, low-quality methods are not a fit for our network at any price.
How much can I earn selling leads to REI Leads?
That's entirely up to you. Payouts are influenced by geographic area, property type, credit rate, and the seller's motivation level, and we provide analytics and strategies to help you maximize the value of every lead. Top lead partners earn mid six figures per year or more.
How and when do lead partners get paid?
Approved leads are paid via ACH on the 15th of each month for the prior month's activity. Both pay-per-lead and revenue share structures are available. We require a W9 for tax reporting purposes.
What is the 30-day test?
Every approved partner starts with a new Lead Partner account and a 30-day evaluation period. We evaluate lead quality and confirm the fit, then volume restrictions are removed and you expand into the full Lead Partner program.
How do I send leads to REI Leads?
Five ways: API ping-post, API direct post, forwarding calls to our call center, sending traffic directly to our branded landing pages, or a custom integration via API, webhook, Zapier, or Make. We only accept real-time traffic: partners using ping-post, API, or direct post must post leads within 5 seconds of the home seller completing a form. Your account rep helps you pick the right method for your funnel.
Will REI Leads buy my old real estate investing website?
Often, yes. If you're no longer investing but your website or old marketing still generates seller inquiries, we'll either buy the asset outright or partner with you so those sellers get helped and you get paid on every lead it produces.
Ready to Become a Preferred Lead Partner?
Tell us where your leads come from and what the seller experience looks like. If it's a fit, we'll set up your account, run the 30-day test, and start paying you on the 15th.
Apply to Become a Lead PartnerPay per lead or revenue share. Paid monthly by ACH.